Privacy Policy

Eras Women's Health, LLC Privacy Policy

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Effective Date: September 29, 2026

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1. About This Policy

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This Privacy Policy explains how Eras Women's Health, LLC ("Eras," "we," "us") collects, uses, and protects information when you visit erasclinic.com, contact us, or interact with us online.

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Your medical information is covered by a separate notice. Health information we create or receive while caring for you is protected health information (PHI) under HIPAA. How we use and share PHI, and your rights over it, are described in our Notice of Privacy Practices (Notice). If this policy and the Notice ever conflict for PHI, the Notice controls.

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2. Information We Collect

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Information you give us. When you call, email, or fill out a form on our website, we collect what you choose to share, such as your name, email, phone number, and message. Please don't include detailed medical information in a general contact form; call us or use the patient portal instead.

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Scheduling, intake, and patient portal. Booking, new-patient intake, and portal features are run by our electronic health record vendors AdvancedMD, which are bound by HIPAA business associate agreements. Information you enter there is PHI and is governed by our Notice of Privacy Practices.

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Membership and payment. If you join an Eras membership or pay online or authorize us to charge your method of payment for visits, copays or other purchases, we collect billing details through our payment processor Clover and through our EHR, AdvancedMD. We do not store full card numbers in a manner visible to our team.

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Information collected automatically. When you browse our website, we and our service providers collect limited technical information, such as pages viewed, time on page, referring website, device and browser type, and approximate location (city or region). See Section 4.

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3. How We Use Information

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We use the information described above to:

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• Respond to your questions and schedule care
• Manage memberships, billing, and events
• Understand how visitors use our website so we can improve it
• Keep our website and systems secure
• Meet legal and regulatory requirements

We do not use your information for targeted advertising, and we do not sell it.

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4. Analytics and Cookies

We use Google Analytics to see, in aggregate, how people find and use our website. Google Analytics uses cookies and similar technology to collect the technical information described in Section 2. It does not collect your name, email, or medical information, and Google Analytics 4 does not store IP addresses.

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Google processes this data on our behalf as a service provider. We have turned off Google's advertising features, Google Signals, and data-sharing settings, so this data is not used to advertise to you. We do not use Meta, TikTok, or other advertising pixels. Google Analytics is not used on our scheduling, intake, or patient-portal pages.

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Our website host, Webflow, may also set cookies needed for the site to work.

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Your choices. You can block or delete cookies in your browser settings, or install the Google Analytics opt-out browser add-on. The website will still work.

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5. How We Share Information

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We do not sell your personal information or share it with advertisers or data brokers. We share it only:

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• With service providers that help us run our website, scheduling, payments, and communications. They may use it only to provide services to us, and those that handle PHI sign HIPAA business associate agreements.
• When the law requires it, such as in response to a court order, or to protect someone's health or safety.
• In a business transfer, such as a merger or sale of the practice, subject to this policy and HIPAA.
• With your permission.

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6. Security, Retention, and Minors

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Security. We use administrative, technical, and physical safeguards to protect your information. No website or email is completely secure, so please use the patient portal or phone for sensitive health questions.

Retention. We keep non-medical information only as long as needed for the purposes above or as the law requires. Medical records are kept as required by Arkansas law and our Notice of Privacy Practices.

Minors. Our website is intended for adults and is not directed to anyone under 17. We do not knowingly collect personal information online from children or teens. Care for minor patients is arranged with a parent or guardian and governed by our Notice of Privacy Practices. If you believe a minor has submitted information through our website, contact us and we will delete it.

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7. Your Choices and State Notices

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Requests about your information. You may ask us what non-medical information we hold about you, ask us to correct or delete it, or opt out of emails. Contact us using Section 8. We'll respond within 45 days and may need to verify your identity. Requests about your medical records follow our Notice of Privacy Practices.

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Marketing emails. You can unsubscribe at any time using the link in any email.

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Data breaches. If a security incident affects your personal information, we will notify you and regulators as required by HIPAA and the laws of your state, including Arkansas, Oklahoma, Texas, and Missouri.

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Texas residents. Eras creates, receives, and maintains protected health information in electronic form. Texas law (Tex. Health & Safety Code § 181.154) generally requires your separate authorization before we electronically disclose your PHI, except for disclosures to other covered entities for treatment, payment, health care operations, or as otherwise allowed or required by law.

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Oklahoma, Missouri, and Arkansas residents. We follow the same practices described in this policy for all patients and website visitors, wherever you live.

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8. Changes and Contact Us

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We may update this policy from time to time. We'll post changes here with a new effective date.

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Questions or requests? Contact our Privacy Officer:

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Elise Alexander, 

Privacy Officer Eras Women's Health, LLC 

1125 N. College Ave., Fayetteville, AR 72703

Phone: 479-344-3313 

Email: contact@erasclinic.com

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